Logo Final + Business Card

About the Business: 

  One of the logo creation steps was finding four adjectives that describe me; one was loving. With this in mind, I began to brainstorm the things I love and decided to work on two: my culture and the beach. I am passionate about Portuguese, and the meaning of (most of) its words is delicate and unique; hence, I decided that my company's name would be (a)mar. Which incorporates the two things I love: Portuguese and the beach. Amar means love, and mar means ocean. By knowing this, people can imagine why the letter A is isolated. 

  When I think of the beach, the first thing that comes to mind is, "what bikini will I wear?" So, I put two and two together and decided that my business would be about swimwear. Now, why a shell to represent the company? One of the first things people associate with the beach is sand, the ocean, and shells. The shell would represent my business perfectly because all of them are different. With that, I wanted people to understand that my company embraces diversity and the differences among all individuals. That is also why the final logo is not a "perfect" symmetrical shell. 

 

Business Cards: 

 

3D Version: